Visual designer and creative strategist experienced in corporate branding. Collaborative, conceptual, and detail-oriented, with a wide range of technical experience in web, digital, and print design.
Professional Experience
Designer II
Sallie Mae, Greater Boston Area
Sallie Mae, Greater Boston Area
•Drive the development, design, and implementation of collateral in support of new brand launch, including creative marketing campaigns and regional events•Uphold and evolve brand standards with senior leadership, insuring consistency across all mediums•Utilize agile methodology to deliver high-quality, innovative design while meeting multiple project deadlines
McCann Worldgroup, Greater Boston Area
•Responsible for the design and presentation of a wide range of creative marketing assets while determining the best visual solutions for client's brand to drive key business initiatives•Provide art direction of photography and creative, upholding and elevating brand standards•Digitally archive assets and manage creative processes according to ISO certification
Senior Designer & Project Manager – Strategic Marketing
Schneider Electric, Greater Boston Area
Schneider Electric, Greater Boston Area
•Responsible for designing and managing strategic marcom content and campaign assets for Healthcare and Hotels segments, as well as subsidiary Veris Industries, within the Building Business•Concept, design, and art direct web, digital, and print assets•Finalize and present campaign briefs to designers, writers, and outside contractors/agencies•Oversee relationships with internal and external contacts throughout project lifecycle•Support the development of brand guidelines and best practices
Designer – Global Marketing
Schneider Electric, Greater Boston Area
Schneider Electric, Greater Boston Area
•Created global (B2B and B2C) campaigns supporting corporate offerings and business units for internal and external audiences•Responsible for concept, design, and presentation of web, digital, and print assets•Provided art direction of original creative, photography, and video storyboarding•Digitally archived and managed creative assets•Assisted in new-hire training on content development, best practices, and brand standards
Associate Designer
APC by Schneider Electric, Greater Providence Area
APC by Schneider Electric, Greater Providence Area
• Produced marketing collateral for IT and consumer product offerings•Responsible for concept, design, and production of digital and print materials•Digitally archived and managed promotional assets•Maintained consistent brand identity across all media types
Assistant Design Editor
University of Massachusetts, Greater Boston Area
University of Massachusetts, Greater Boston Area
•Designed layouts and advertisements for weekly publication•Maintained relationships with section editors and design staff while consistently meeting project deadlines•Assisted in new-hire training on brand guidelines and best practices